International Coaching With the World as a Customer
With a background in the Netherlands and the USA and now based in Sweden, coach and lecturer Malin Hedlund has created a successful coaching business focusing on high-performing female leaders. A target group that needs clear messages and communication that creates calm and focus and makes it easier for them to take the next step.
Website, illustration and event photography
I designed a bilingual website in Swedish and English that speaks to these female leaders with high-performance requirements who lack time and energy and need coaching.
We also concluded that her marketing would be distinct and more understandable if she had an attractive educational illustration of her coaching model. So I made one for her.
For an event where she talked about "flow," she hired me to take photos to replenish her stock of images of herself as a company lecturer. I took the opportunity to be inspired by her energy and thoughtful questions!