Design Magic for Innovative Software Applications
In the Brabant region of the Netherlands, there is the small duo company Heidekracht, run by the innovative Dutch siblings Mattijs and Nynke. They develop and manage customised software applications for the construction industry – powerful tools to digitalise building projects and make them safer and more transparent.
We have worked together since 2020, combining their innovativeness and my design magic to attract more users to their software solutions.
Mattijs and Nynke develop their own applications, as well as customised tools commissioned by clients. One of the projects I helped them with was Bouwbewijs, an app that makes documenting and reporting easier for construction companies.
The design job included a logotype, visual identity, a flyer, social media images, and a mobile app design. Ultimately, I took on the user role and tested the app in every nook and cranny.
Lately, Heidekracht has developed the application WanneerWkb, a website that helps construction workers judge whether a specific Dutch law applies to their building project. Apart from creating and producing a logo and visual identity, I improved their initial website's look and user experience and increased clarity to ensure it was quick and easy to understand.
Can I help you improve your brand communication to attract more users?